Who we are
Founded in Chilliwack, B.C. the Westbow Group of Companies aims to build our communities through construction, realty, wealth, agriculture, and charity. Since 1977, Westbow continues to grow and expand. We are a company that prides itself on its values:
- We work hard, we work smart
- We build lasting value
- We are creative and innovative
- We have fun
- We care
- We act with integrity
About the role
Reporting to senior leadership, the Marketing Director will be responsible for developing and executing innovative and data-driven marketing strategies that align with the group’s overall business objectives. As a creative and strategic thinker, you will lead and inspire a multifaceted marketing team comprised of three branches: Creative, Brand Management, and Market Research.
What you’re great at
- Driving collaboration and teamwork within the marketing department.
- Excellent communication and interpersonal skills.
- Creative thinker with a strong eye for detail.
- Proficiency in marketing software and analytics tools.
- Strong strategic thinking skills, with the ability to set long-term objectives and translate them into actionable plans.
- Proficiency in data analysis and using data to drive marketing decisions.
- Exceptional understanding of customer profiles and trade area dynamics.
- Commitment to staying current with industry trends and market insights.
What you’ll be doing
- Managing a multifaceted marketing team comprised of 3 branches and multiple locations.
- Foster collaboration, creativity, and cross-functional synergy within the team.
- Drive full company collaboration to ensure a unified and coordinated approach to all projects.
- Bring forward new potential projects and opportunities for company or project growth and success.
- Develop and execute innovative, data-driven marketing strategies that align with the group’s overall business objectives.
- Continuously assess market dynamics and competitors to identify opportunities and threats.
- Utilize data analytics and market research insights to inform critical business decisions. Translate data into actionable strategies for optimizing marketing campaigns and resource allocation.
- Gain a deep understanding of our diverse customer base and the trade areas in which we operate. Tailor marketing strategies to resonate with the unique profiles and needs of each segment, ensuring a personalized customer experience
- Stay at the forefront of industry trends, emerging technologies, and market developments. Leverage this knowledge to drive innovation, keep our brands relevant, and identify new growth opportunities.
What we’re looking for
- Minimum 8 years of progressive marketing experience, with at least 3 years in a leadership role.
- Bachelor’s Degree in Marketing, Communications, or related field preferred.
- Proven track record of developing and executing successful marketing strategies.
- Successful experience managing and supporting diverse teams, including the Creative Team, Brand Management Team, and Market Research Team.
- Knowledge of real estate, property management, or development industry is a plus.
What you can expect from us
- Supportive team and leadership staff
- Flexible work schedule
- Casual dress attire and cheerful work environment
- Fun company events
- Volunteer opportunities with Westbow Gives Back
- Benefits package
- Investment opportunities and RRSP Matching
- Education and Mentorship opportunities
The pay range for this position is $80,000-$100,000 annually.